So what's my game plan you may ask, and if you don't then you should because its so blindly obvious of a question you should be chastised for not asking it.
Well it's mood boards, what is a mood board you may ask (I'm eye rolling at the second obvious question) it's a collection of images and colour schemes to give me inspiration for the logo.
During the numerous drunken conversations about the 'caper hub' we talked a lot about Cuba, Che Guevara, communism and the like so I've spent time finding images linked to these themes. We have an idea on the style of the logo and now it's time to sketch out a few ideas.
I've settled on an idea and I'm in the middle of the laborious task of cleaning up my sketches using photoshop before unleashing adobe illustrator on it. I'm going to give the logo a 3d sticker effect/style. Sounds odd? Well so do you! Keep your eyes pealed (yuk, sounds mingling I know) for my initial sketches in the coming days/weeks.